Worcestershire County Council

The Brief

CleeCo was asked to support the internal team over a three month period to boost the visibility to the public of four separate infrastructure projects. 

The Approach

We needed to quickly assimilate the work to date and create a plan of how we could maximise the impact of our time to meet the clients objectives. 

 

We rapidly provided the client with a list of ways we could generate PR coverage and agreed with them which could be quickly supported by the operational team in terms of being able to release content and which would need us to generate content that was of interest to the public while there was little operational detail to share.

The Outcome

We created seven media releases targeting trade, local, regional and national press.
 
An event was conceived, developed and delivered with a local school to create a PR opportunity and a plan was put in place for this to offer a further two media opportunities after our contract ended. Plans and detailed briefs were also established for a press event and a community engagement event.
 

As is the nature with infrastructure work where multiple organisations need to coordinate with complex legal requirements, timescales continually shifted. This meant that CleeCo needed to be able to react to changes quickly and be flexible to meet the client’s needs.
 
During the three-months, CleeCo became an extension of the media team, attending meetings and developing tangible strategies that went beyond the required timescale to ensure the ‘drumbeat’ continued.
 
As a short-term contract CleeCo worked closely with the internal comms team to ensure they were fully-briefed on each project, enabling an easy handover at the end of the contract, as well as gaining the benefit from the longer term opportunities that CleeCo had been able to establish.

 

 

The Client Experience

“As with any large infrastructure project, flexibility is key.  CleeCo responded to a continually changing brief with ease, managing partner relationships professionally and with efficiency across multiple projects.

CleeCo’s ability to navigate political relationships at both local and national level has enabled the internal media team to pick up the strategies seamlessly.  Each project has moved forward and will continue to drive the ‘drumbeat’ we needed across major projects. 

We now have in place strategies that can easily be followed and tailored to our needs going forward.”

Keith Beech
Head of Content & Communications at Worcestershire County Council

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