Arts Council England

The Brief

Arts Council England were planning a staff event to bring their team together to celebrate their achievements and create some valuable time to think creatively and share those ideas.

The Approach

A major challenge was a plan that could accommodate a team drawn from the far reaches of the country as well as vastly different areas of the arts.

The event needed to meet the operational needs of ACE and enable attendees to absorb that in a way that worked best for them whilst also reflecting the ethos and style of ACE.

We worked as an extension to the internal team to manage: transport, accommodation, budget reporting, technical needs, staging, speaker coordination and as expected with events anything in between.

The Outcome

CleeCo and worked closely with ACE to develop a plan to present to the board for approval. During the planning stages the timescales for strategic announcements and finances altered requiring us to adjust plans for event content and stay agile.

We assisted in developing the theme and ensuring this was lived in every aspect of the day, from: food, room dressing, graphics, and audio.

The outcome was a two day event with an awards evening at Coventry Cathedral with live performances creating a vibrant and unique sense of occasion in this stunning setting.

Followed by a day at the festival hosted at the Richo arena. Using two floors of event space we created a main festival stage and a smaller more intimate conversation space as well as a creative room with engagement opportunities to challenge all the delegates senses.

All punctuated with the side stalls you expect at a festival, of pick and mix, wishing trees and a little relaxing on a chill out bean bag.

The Client Experience

We worked with CleeCo to produce a two day event for 400 people. They seamlessly became part of our internal team helping to develop the theme, style and content; managing all the venue aspects, accommodation, transport, catering, technical set up, budget tracking and anything else we needed. They bought an unflappable, highly organised and creative flare to our planning and were unphased when things needed to adapt to changing priorities. Together we delivered an event that was really different and the feedback from our delegates saw satisfaction levels above 90%. We would recommend CleeCo as a valued addition to your team when you need some extra help.


Andrea Lingley
Head of Marketing and Internal Communication

Arts Council England

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