Was the Oscar error a crisis?

Not in the real world that is for sure. When you are in the middle of a problem the magnitude can easily look much greater than it is. This is certainly true when you are on a stage that is being watched across the world. Add to that, the world media pack, echoing and building…

Rekindle the passion in your marketing

We all have days (maybe especially when it is cold, wet and grey,) when the glass seems half empty. When I speak to clients it invariably happens when they hit a dead end but can?t see it. Even the most experienced of us can lapse into learnt behaviour. Without thinking, following a process we have…

New year resolution – to look with fresh eyes

This is one of my favourite clips, which links great design with creative and observational intelligence. Tony Fadell is entertaining and fascinating, making the very essence of product conceptualisation and design sound so simple. He simply looks harder at the everyday things and behaviours around us and sees opportunities to improve things. So sit back…

What makes a leader?

Influence is THE measure of leadership. If you don?t have it, you will not gain the confidence of people to follow you. ? Leaders can?t be identified from a list of how people look, how they speak, what they do or how they do it. John F Kennedy, Winston Churchill, Richard Branson, Steve Jobs, Nelson…

Leadership that gives bankable benefits

This is a story about how the little things add up to make a big difference. How many board rooms don’t expect enough of their ChiefExecutive or sadly let some things go, writing them off as ‘that’s just how they are’ or ‘that’s not where their strength lies’. All businesses know that they can not…

Take time to take stock

How often do you take stock of your marketing? Most of us are guilty of pushing on to the next urgent job, allowing the maintenance tasks to slip further and further down the list. The summer holiday season gives most businesses a slight change of pace and for some some, willing volunteers on work placements….

What stops businesses getting social?

Social media, although it is not in any way new, it is still talked about in many businesses and indeed, at home as if it is. The issue is, we are generally creatures that want to fit in and seem informed and knowledgeable. It is inbuilt. If we are told enough times that something is…

At what age am I ‘Old’?

I started to ponder this when a friend of mine had a problem with his leg and the GP said it is ‘old age’!…….. I waited for him to tell me what the GP had followed that with and it quickly became clear, that old age had been given as the diagnosis for the problem,…

Someone give me some new ideas – where do we find ideas from?

Haven’t we all had moments, when a new gadget has been launched and we have thought, ‘that’s really simple, but clever, why didn’t someone think of that before?’ I certainly thought it as a teenager when the Walkman arrived. As age has increased I am more impressed by FaceTime, silicon kitchen items and e-postcards. In fact…

Engagement marketing, what is it all about?

No it’s not new, the essence is about the relationship between you and your customer. The knack is making that a real relationship that has the key ingredients for success. We all know what these are because they exist in all our good friendship. Trust Common values Common interests Equal give and take on both…